Monday, October 31, 2016



How to finance a small business?

The first step in financing a small business is to design a comprehensive business plan and begin financing the venture from personal assets and capital derived from family and friends. The business plan will help to: define where the initial cash flow should be directed and give the entrepreneur a platform to pitch to friends and family while developing and refining strategy to seek further financing from either bank loans and/or private investors. Decisions also need to be made in regards to the entrepreneur's acceptable threshold for equity or percentage of profits exchanged for financing.

This business plan should include the following elements:

Business plan
  1. Description of idea - SWOT
  2. Description of expertize
  3. Description of the product
  4. Customer and customer requirements
  5. Industry and competitors
  6. Scope of development of the market - market size potential for expansion
  7. Marketing & advertising
  8. Risks - analyze short term (starting capital) and long term risks
  9. Secure IP rights if possible
  10. Estimates -
    • Funding calculations
(1st round: Family, friends & fool. 2nd round: Investors, banks, grants.)
      • Initial purchases
      • Fees to establish a company
      • Travel & meetings
      • Working capital of the 3-6 months
      • Fixed cost estimate

    • Profitability calculations
      • Break even point
      • Price & margins
      • Sales target (wks, mo, yrs)
      • Sensitive analysis
      • Scenarios & alternatives

    • Sales calculations
      • Min. invoiced sales target indicated by the profitability calculation
      • Different customer channels, estimated quantities
      • Sales discounts and cost of products should be taken into consideration

Source:
J. Borra (2016). Guide to Entrepreneurs in Finland by Juan Borra. [online] Available at: https://prezi.com/hmih9mo11kgu/guide-to-entrepreneurs-in-finland-by-juan-borra/ [Accessed 31 Oct. 2016].

How to manage accounting for a small business in Finland?

The Finnish Accounting act requires an enterprise to meet the following criteria in order to be considered an small business:


  • Have a balance sheet of 6,000,000 € or less (350,000 € or less for a micro enterprise)
    • A document consisting of 2 parts. 1 part detailing assets and the 2nd part detailing liabilities and shareholder equity. 
Assets = Liabilities + Equity

Brief and simple video explaning a balance sheet in broad strokes: https://www.youtube.com/watch?v=mxsYHiDVNlk



  • An annual turnover of of 12,000,000 € or less (700,000 € or less for a micro enterprise)
    • Turnover being revenue or income from sales


  • An average of 50 employees or less (avg. of 10 or less employees for a micro enterprise)

In the case of the pastry chefs in our trigger, Ken and Jimmy may only be required to maintain their books with single entry bookkeeping (only recording income and expenses), but we have faith that Ken and Jimmy can pass the 200,000€ turnover threshold and will be required to use double entry bookkeeping. This means that all transactions will have to be recorded into at least 2 separate accounts. If Jimmy buys an oven for 1000€, the transaction will be recorded as a 1000€ debit for their asset account and a 1000€ credit in their cash account.
A basic example would look something like this:

Oven (debit asset acct) 1000€

Oven (credit cash acct) 1000€



This very simplified example shows the golden rule of double entry accounting, the transaction is recorded to show that the accounts are in balance. The accounts must cancel each other out in order to show where assets came from and where assets went. These entries can span multiple accounts as long as the credit and debit entries equal the same number. This is all done in the service of maintaining the equation of
Assets (Debits) = Liabilities + Equity (Credits).

A kind of funny video that breaks down the basics of double entry accounting: https://www.youtube.com/watch?v=2-HK4qSz6cA

A couple of more detailed videos:

https://www.youtube.com/watch?v=PSDvzUwdYRo

https://www.youtube.com/watch?v=cHzCOA3b9So  


Perustamisopas.fi. (2016). [online] Available at: http://www.perustamisopas.fi/sites/perustamisopas.fi/files/perustamisopas_suk_2016_en_web.pdf [Accessed 31 Oct. 2016].



What are the legal & financial responsibilities of a start-up?

First thing first, before operations can commence a decision will have to be made on the form of business that the venture will take. Following that, the business must be registered with the Finnish Patent and Registration Office (PRH 2016) and be placed on the Finnish Trade Register. Through the Business Information Service (YTJ 2016) an entrepreneur can register with the Patent and Registration Office and Vero with a single document.

Employers are also obliged to maintain a tax account with Vero, then calculate and pay their appropriate share using a Periodic Tax Return Form. Reports and payments can be made monthly, quarterly or annually. The tax account types taken from the Vero site are:

(Vero 2016)

An annual information return must also be submitted (by mid to late February in most cases). The information contained within should include all details that have an impact on another taxpayer’s tax assessment, some of which include: cash payments, fringe benefits, dividends, profit sharing, interest on said shares, pension benefits, various tax deductible payments, and even assets and property in some cases. (Vero 20162 )


Prh.fi. (2016). PRH - About the Trade Register . [online] Available at: https://www.prh.fi/en/kaupparekisteri/rekisterointipalvelut.html [Accessed 31 Oct. 2016].



Vero (2016). Finnish Tax Administration > Tax Account . [online] Available at: http://www.vero.fi/en-US/Companies_and_organisations/Tax_Account [Accessed 31 Oct. 2016].


Vero2 (2016). Finnish Tax Administration > How to file annual information returns - companies and organisations . [online] Available at: http://www.vero.fi/en-US/Companies_and_organisations/Annual_Information_Returns [Accessed 31 Oct. 2016].


YTJ. (2016). Perustamisilmoitus. [online] Available at: https://www.ytj.fi/en/index/whatisbis.html [Accessed 31 Oct. 2016].




Monday, October 3, 2016

Supply and demand



How to supply and demand interact?


Supply and demand are intrinsically linked. These two factors shape the price of the offering. When supply and demand intersect as shown in the graph below an equilibrium price or market clearing price is reached. The equilibrium price is where production and consumption can both be equally satsified (Econolib.org 2016). The customer may long for lower prices and the seller may wish for higher but both are dictated by the laws supply and demand, respectively. If the price on a good were to rise, demand will wane, which will lead to a surplus and force the price lower to clear stock. If the price on a product falls, producers will be less likely to supply it causing a shortage, driving up demand and thus driving up the price (Futures.tradingcharts.com. 2016).  
    


For a pretty breezy break down check out the video on supply and demand from the always wonderful Crash Course https://www.youtube.com/watch?v=g9aDizJpd_s


What factors affect the ability to supply a commodity?
  • Price
  • Price of other goods associated
  • Technology
  • Natural Events
  • Production costs
  • Expectation of producers
  • Public perception and pressures


As shown on the left side of the supply and demand mind-map, the above factors are the drivers of supplying a commodity.

What factors change demand for the commodity?
    • Price
    • Prices of other goods
      • Substitutes
      • Compliments
    • Income
    • Tastes and fashions
    • Level and structure of population
    • Advertising
    • Expectation of consumers

(Baffled Bee 2016)

As shown on the right side of the supply and demand mind-map we find the factors that drive demand in commodity markets. As one of the driving factors of demand is price, we should talk about how the prices of commodities are managed. Commodities are traded in commodity markets as future contracts for goods. The prices of these futures are derived from buyers evaluating the factors listed above and bidding on these future contracts. These contracts help insulate both parties form the volatility of the cash commodities market. These cash markets often run parallel to the futures market, but not always. Unexpected forces can wipe out crops or lead to a glut of product, thus the futures market can is designed to take some of the sting out of these fluctuations (Reem Heakal. 2003).

For more info on commodity futures check out https://www.youtube.com/watch?v=CC9VeHrI3Es

How to maintain profit when engaging in price competition?

In order to maintain profit during price competition we should refer back to some of the information we touched on in the post from September 19th, specifically Michael Porter’s generic competitive differentiation strategy and vertical integration. Instead of referring back to the same sources or finding other sources that say the same things, I thought we could look at the strategy of a midwestern American gas station chain. As the largest consumer of oil in the world, the business of selling gasoline in the U.S. is fiercely competitive, dominated by huge chains owned by gigantic oil manufacturers. How did Kwik Trip a small town, privately owned, Wisconsin gas station gain the 12th spot in Convenience Store News’s “Top 20 Growth Chains List” for 2015 (Convenience Store News 2016)? Through both differentiation and vertical integration. Unlike its competition, Kwik Trip offers hot food at a reasonable price. So much so that it accounts for a third of the company’s annual profit (Vault 2016). Kwik Trip has it’s own dairy facilities, bakeries, bottling facilities and distribution centers. In addition to its food divisions, Kwik Trip runs its own security services, manufactures its own packaging and handles its own gas production. All of these processes make for cheaper products, with a higher level of quality, to help offset fluctuating demands for gas and tobacco. By upping quality and driving down prices, while maintaining a customer focused approach, Kwik Trip has become a become a regular stop for 6 million weekly visitors (Thompson 2015)
.

Sources:
Baffled Bee. (2016). AS Microeconomics. [online] Available at: http://www.baffledbee.co.uk/as-microeconomics.html [Accessed 3 Oct. 2016].

Convenience Store News. (2016). Top 20 Growth Chains. [online] Available at: http://www.csnews.com/top-20-growth-chains [Accessed 3 Oct. 2016].

CSP Daily News. (2007). Only at Kwik Trip. [online] Available at: http://www.cspdailynews.com/industry-news-analysis/corporate-news/articles/only-kwik-trip [Accessed 3 Oct. 2016].

Econlib.org. (2016). Supply and Demand, Markets and Prices, College Economics Topics | Library of Economics and Liberty. [online] Available at: http://www.econlib.org/library/Topics/College/supplyanddemand.html [Accessed 3 Oct. 2016].

Reem Heakal. (2003). Futures Fundamentals: The Players | Investopedia. [online] Available at: http://www.investopedia.com/university/futures/futures3.asp [Accessed 3 Oct. 2016].

Thompson, P. (2015). CEO predicts another 50 years of Kwik Trip growth. [online] La Crosse Tribune. Available at: http://lacrossetribune.com/news/local/ceo-predicts-another-years-of-kwik-trip-growth/article_187b9aad-b8aa-596c-a282-c404b83169cb.html [Accessed 3 Oct. 2016].

Vault. (2016). KWIK TRIP, INC.|Company Profile|Vault.com. [online] Available at: http://www.vault.com/company-profiles/retail/kwik-trip,-inc/company-overview.aspx [Accessed 3 Oct. 2016].

Futures.tradingcharts.com. (2016).How Supply and Demand Determine Commodities Market Prices. [online] Available at: http://futures.tradingcharts.com/learning/supply_and_demand.html [Accessed 2 Oct. 2016].